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Aruba Hotel and Tourism Association Appoints New CEO

The Aruba Hotel and Tourism Association has announced the appointment of its new CEO and president.

Tisa LaSorte, currently the Director of Sales, Marketing and Administration at Bucuti & Tara Beach Resort is scheduled to take on her new role as AHATA’s CEO and President June 18th!

Tourism leader, LaSorte will be focusing on “seeking sustainable tourism for Aruba’s continued success, promoting sensible tourism-friendly policies and safeguarding the best interest of all of AHATA’s members and supporting community involvement,” the organization said in a statement.

LaSorte will be replacing current CEO and President of AHATA, James Hepple.

“We are very thankful to Jim, serving AHATA and the larger tourism community of Aruba over the past eight years and can look back on some great accomplishments under his leadership in the fields of island marketing and lobbying for the members interests. We wish him the very best in his new endeavours,” said Chairman of AHATA, Tom Calame. “We warmly welcome Tisa to the AHATA team as new CEO and President, and look forward to continue building on a bright future with her.”

Soon to be AHATA CEO & President, Tisa LaSorte.